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HUGO BOSS

Casual sport watch design for HUGO BOSS

It is a common way that sport watches are wide and big, even female watches and not classy at all. As I chose to design a female watch, I wanted to find a way to design a light and classy sport watch for women. Starting with the idea of Bauhaus and minimal architecture. Operating with smaller details of the three basic shapes on a more monumental shape.

The main concept for the realisation was the minimalistic design following the Bauhaus movement. I operated with the case as Bauhaus operates with its architectural style. The case is minimal and a bit massive, but the connection of the small details, such as the negative shaped log and the three basic shapes that occurs on the crown-savers, makes it a more light and soft design.

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